Monday, February 27, 2012

Nayar: Subcultures

A culture is defined by a group sharing beliefs, morals, traditions, and practices.  Subcultures, defined by Nayar, marginalized or illicit groups that share a common ideology and cultural practices. Everyone is involved in a culture and subculture.  Many people are involved in a subculture within their own school or university.  An example, the society of the university would be a culture and a sports team within the university would be a subculture.

Subcultures can be formed with technology and the use of online media.  Certain subcultures use technology to enrich their culture, and others use it as a form of rebellion or hate.  People use online technologies to research, socialize, express their opinions, and for entertainment.  Within each of these examples are groups of subcultures linked to them.  For example, a subculture for socializing would be a social media platform like Facebook or Twitter.  An example for entertainment, a fan club or group of a television show.  One could also be part of a subculture with research or education.  Below is a video describing a new technology debuting and taking online gaming to a new level.  This would be another example of a subculture through PlayStation's new handheld online gamer (PS Vita).



The video above gives you an idea of a subculture under the use of technology. 

Online platforms offer people to use them for many different reasons and to be part of many subcultures.  An example of an online subculture would be a group called Anonymous.  Anonymous is a group that is currently fighting against the new SOPA (stop online piracy act) that is trying to be approved by government.