Trend: Digital Culture in Sports



In my senior capstone seminar class, our topic of the class has been digital culture.  One of the projects we kept up with is we created a facebook page, Digital Culture and Social Media, and we posted topics of what trend we liked.  I'm a college athlete and i love everything about sports and the technology that goes along with that.  My trend is the digital culture in sports, whether is marketing techniques or new technologies that support the digital culture. 

I found multiple articles and information that i posted on the Facebook page.  What benefited me and i think the rest of the class is that most of our articles posted on the page were recent news posted online no older than 2 or 3 days.  I posted articles that were relevant and not outdated.  Mostly about marketing techniques through the digital culture for sports and then technology with sports. 

With technological advances and businesses and even sporting teams have to adapt to the new times.  I posted an article on how a sports teams are starting to use the new social media platform Pinterest to their advantage.  The article explains that sports teams are adding pinterest into their marketing plans and that it creates a buzz with their fans.  The teams are using Pinterest to showcase content from fans, display merchandise and more.  Even though the site is largely female dominated, sporting teams aren't treating it that way.  They're simply providing another social media platform where their fans can interact and pin things relating to their team.

Another article i posted had to do with new technology and the way it is used for fitness.  With our smart phones today, there are millions of applications to choose from to have on your phone.  Fitness is something important for a lot of people, but some people just do not have the time to go to the gym for an hour after a thirty minute drive to get there.  GAIN Fitness launched the Ultimate Digital Personal Trainer.  This evolution of fitness training is an app for the iPhone that is a platform for multiple training styles.  It acts as a digital personal trainer by creating workouts customized in real time to each user's experience level, schedule, goals and equipment available. It puts a new emphasis on 'hitting the gym'. 

The digital culture in sports continues to grow.  Businesses and sporting teams continue to adapt and change the game completely.  Sporting teams continue to find more ways to interact with their fans and find their needs.  Businesses continue to try and supply bigger and better forms of technology that relates to fitness and sports.  The trend i picked was not only something i love and interested in, it was fun to find these relevant articles and share them with the class.